Building a referral (or partner) program is a method often employed by Software-as-a-Service (SaaS) companies to grow, without the need to hire tons of sales representatives. Just like any other business arrangement, there should be an appropriate written agreement in place between your business and the referral partner outlining how the arrangement will work with provisions to protect your business. If your SaaS company is planning to build out a referral program – this post will give you a high level overview of what should be in a referral program agreement.
